History

The idea of creating cots and duvets for babies was born by Mr. Ruggeri in 1968, when being a representative for toys had the intuition to introduce a market innovative toy basket for a doll. In fact living in an area at the time, at the forefront of the production of hats, especially in woven straw, had the idea to exploit this processing for the production of baskets and cots for toy dolls. The project finally started in 1970 in a small local site at Colmuranoa, in the province of Macerata, achieving a success beyond expectations. Straddling the years 70'e 80 ', Mr. Ruggeri encouraged by the results obtained, transferred his interest from baskets for dolls in baskets and cots for the baby, and therefore the propensity to make business, the creative capacity, and taste for aesthetics, mixed to the force of tradition, led the company over the years to follow their vocation in this business and thus distinguish and establish themselves in the industry as one of the most significant in Italy and abroad recently.

Today

Today Mir Srl, a company owned by the Ruggeri family, controls a number of labels (Ruggeri) and licensed (Sweet Years and Fiorucci), which allosw the group to seek, through a three years (2007-2010) business plan , the doubling of the turnover and the extent of its presence in international markets and in the best shops for children care. Mir develops the activity in an owned factory of about 5000 square meters at Colmurano, and with the entry in the company of her daughter Irene in 1995, and in 2002 of his son Massimiliano followed a typical path of the family runned companies in the Marche region ,still famous for its business and cultural mode. The sons endowed with the spirit of initiative and exploration, combined with an awareness of their strengths and with the humility and ability to put into question their activity, are working to consolidate and develop even more, with the father, the radius of action of the company, bringing it to achieve ever more ambitious targets. The fundamental and central element of the business philosophy of Mir is that it has always maintained the ability to produce "Made in Italy", and as always Mr. Ruggeri said is translated into "continue to do only what you are able to do very well ", or rather means ,to keep on saving the patrimony of competences of Italian production and to enrich it with traditional methods of workmanship but at the same time being modern. Those who love the "made in Italy", seeking style, elegance, originality and assurance of buying a quality product,are elements to which theRuggeri family has always referdi when designs and produces t’is collections.

Mission

MIR CUDDLES THE CHILDREN OF THE WORLD

Mir has the experience and the ability to sustain this dream because for a long time it produces beddings for babies , which contain great styiling , quality and safety assets , with a correct level of price in order to enable the “mothers” to cradle and to surround their children with the guarantee of a series of products perfectly suited to them.

Goals

The company's goal is to develop more and more foreign markets and to put even more emphasis to the domestic market, with the current collections that allow the group to seek, through a business plan in three years (2007-2010), the doubling of the turnover and the extent of its presence in international markets and in the best shops for babies. At the same time and aware of its know-how, Mir desires to extend its presence in the markets, offering its experience through a licensing partnership with another major partner, in order to obtain quickly a dual purpose : to give the partners the opportunity to complete its range, with a collection of baby furniture; and to get together a broad vision of the project both in terms of reputation and presence on the best selling points, not least a mutual economic benefit.

Organizational Structure

The organizational structure is traditional with a specificity of tasks divided among the various responsible for each sector. The care of the employers environment and constant attention to the human relationship with people who work there, consolidate the attachment to the company and will perpetuate the historic solid values. Mir currently has a staff of 20 workers, and almost ten employees engaged in administrative and commercial departments. The production and administration sectors are followed by Mrs. Irene Ruggeri, while the commercial sector is followed by Mr. Massimiliano Ruggeri. To create collections, Mir has several stylist designers, whose coordination is done by Mrs Irene, and the development of these are aimed at 15 laboratories, usually located in the neighborhood, which operate mainly in exclusivity for the company.